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Manish Bhatt of Scarecrow M&C Saatchi said that AI is a broad and expansive concept that thrives under the light of ease and convenience, but its durability depends on its power to serve humanity meaningfully.

“AI is an exciting novelty that is expansive and far-reaching. It can positively impact the human race,” he said.

Since marketing industry has traditionally concentrated on the top of the funnel, artificial intelligence helps marketers to improve efforts across every phase of the funnel, according to Harshil Karia, founder of Schbang.

Karia highlighted that top of funnel normally includes the awareness phase while other critical stages such as consideration, remarketing, and conversion go overlooked.

"At the top of the funnel, AI encourages creators to experiment with bold, unconventional ideas that were previously limited by production budgets,” he said.

The founder of Schbang also said that AI has become an important part of their daily work over the past one and a half years. It helps to ensure that creative concepts gain broader visibility, he said.