Adcounty Media India IPO, Day 1: Subscription Status, GMP, Offer Size And More

BrandTech company Adcounty Media India Ltd. launched its initial public offering (IPO) on Friday, June 27.

The company aims to raise Rs 50.69 crore from the primary market through an entirely fresh issue of 59.63 lakh shares.

The company offers end-to-end digital marketing services, including brand promotion and performance campaigns. Using advanced technology, it delivers tailored advertising strategies for clients across various industries and business sectors.

Investors, looking forward to participating in Adcounty Media India IPO subscription, can check the following details before applying for shares.

Adcounty Media has reserved 28,11,200 shares (47.14%) out of the net issue size for Qualified Institutional Buyers (QIBs). The Non-Institutional Investors (NIIs) will be allocated 8,44,800 shares, or 14.17% of the net issue. Retail investors will be allocated 19,71,200 shares, or 33.06%. The remaining 5.63% of the net issue has been reserved for market makers.

The price band for this IPO has been set at Rs 80 to Rs 85 per share and the lot size is 1,600 shares.

Retail investors are allowed to apply for just one lot, which amounts to a minimum investment of Rs 1,28,000. High Net-worth Individuals (HNIs) need to bid for at least two lots, or 3,200 shares, amounting to Rs 2,72,000.

Narnolia Financial Services Ltd. is the book-running lead manager for the IPO. Skyline Financial Services Pvt. is the issue registrar, while Prabhat Financial Services Ltd. is acting as the market maker.

Adcounty Media India IPO subscription will remain open till July 1. The allotment of shares is expected to be finalised on July 2.

The company will process refunds on July 3, while the shares will be transferred to the Demat accounts on July 4.

 Shares of the company are scheduled to be listed on the BSE SME platform on July 4.

*The subscription status will be updated soon

The grey market premium (GMP) for Adcounty Media India IPO stood at Rs 33 as of 9:30 a.m. on Friday, as per the InvestorGain website. The latest GMP indicates listing of shares at Rs 118, a premium of 38.82% over the upper end of the issue price.

Note: GMP does not represent official data and is based on speculation.

Use Of IPO Proceeds

The IPO proceeds will be used primarily to meet the company’s capital expenditure needs and support working capital requirements. Additionally, a portion of the funds will be allocated towards covering issue-related expenses and for general corporate purposes.

Adcounty Media India Financials In FY25, Adcounty Media India reported a 60% rise in revenue at Rs 69.58 crore, compared to Rs 43.24 crore in FY24. Profit After Tax rose 66% to Rs 13.75 crore from 8.28 crore in the preceding fiscal. 

Disclaimer: Investments in initial public offerings are subject to market risks. Please consult with financial advisors and read the red herring prospectus thoroughly before placing bids.