State Bank of India, which came in for criticism last week for being late in taking action against Kingfisher Airlines, was slammed on micro-blogging site Twitter today for putting out full-page newspaper advertisements announcing the milestone of 5 million Facebook "likes".
The advertisement comes at a time when state-run banks are under severe strain on account of rising bad loans. Non-performing assets, or bad loans, of public sector banks have increased by nearly Rs 1 lakh crore to Rs 3.6 lakh crore in the first nine months of the current fiscal.
"Many ironies in India's ailing govt-run banks paying for full-page newspaper ads to tout record @Facebook followers," tweeted Raju Narisetti, senior vice president (strategy) at NewsCorp.
State Bank of India, which came in for criticism last week for being late in taking action against Kingfisher Airlines, was slammed on micro-blogging site Twitter today for putting out full-page newspaper advertisements announcing the milestone of 5 million Facebook "likes".
The advertisement comes at a time when state-run banks are under severe strain on account of rising bad loans. Non-performing assets, or bad loans, of public sector banks have increased by nearly Rs 1 lakh crore to Rs 3.6 lakh crore in the first nine months of the current fiscal.
"Many ironies in India's ailing govt-run banks paying for full-page newspaper ads to tout record @Facebook followers," tweeted Raju Narisetti, senior vice president (strategy) at NewsCorp.
State Bank of India, which came in for criticism last week for being late in taking action against Kingfisher Airlines, was slammed on micro-blogging site Twitter today for putting out full-page newspaper advertisements announcing the milestone of 5 million Facebook "likes".
The advertisement comes at a time when state-run banks are under severe strain on account of rising bad loans. Non-performing assets, or bad loans, of public sector banks have increased by nearly Rs 1 lakh crore to Rs 3.6 lakh crore in the first nine months of the current fiscal.
"Many ironies in India's ailing govt-run banks paying for full-page newspaper ads to tout record @Facebook followers," tweeted Raju Narisetti, senior vice president (strategy) at NewsCorp.