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India’s FMCG Sector Sales Contract 34% In April, Says Nielsen India

Mom and pop stores channel saw a 38 percent contraction in value in April

Sharleen Dsouza
A cutomer walk through a food aisle at a Big Bazaar hypermarket. (Photographer: Dhiraj Singh/Bloomberg)

India’s fast-moving consumer goods sector sales contracted by value in April as demand for shampoos, detergents and other non-food items fell for kirana stores during the lockdown to contain the Covid-19 pandemic, according to Nielsen India.

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