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HUL Resorts To Price Cuts To Beat Slowdown, Distributors Say

HUL cut prices in the range of 10-12 percent for products in the home and personal care category, distributors said.

Sharleen Dsouza
Various products made by Hindustan Unilever Ltd., including Lux soap, Surf Excel detergent and Dove Shampoo, sit for sale on a store shelf in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg News)

India’s largest consumer goods maker cut prices of soaps and detergents to drive volume growth amid a slowing economy, three distributors told BloombergQuint.

Also Read: BQ Survey | No Resurgence In Demand For Consumer Goods In Second Quarter

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