HUL Resorts To Price Cuts To Beat Slowdown, Distributors Say

HUL cut prices in the range of 10-12 percent for products in the home and personal care category, distributors said.

Sharleen Dsouza

Published On

11 Oct 2019, 11:17 AM IST

Last Updated On

11 Oct 2019, 02:39 PM IST

Various products made by Hindustan Unilever Ltd., including Lux soap, Surf Excel detergent and Dove Shampoo, sit for sale on a store shelf in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg News)

India’s largest consumer goods maker cut prices of soaps and detergents to drive volume growth amid a slowing economy, three distributors told BloombergQuint.

Also Read: BQ Survey | No Resurgence In Demand For Consumer Goods In Second Quarter

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HUL Resorts To Price Cuts To Beat Slowdown, Distributors Say

HUL cut prices in the range of 10-12 percent for products in the home and personal care category, distributors said.

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