Ashish Dikshit Appointed As MD Of Aditya Birla Lifestyle Brands

Aditya Birla Fashion and Retail Ltd. on Thursday said its Managing Director Ashish Dikshit has been appointed Managing Director of the demerged entity Aditya Birla Lifestyle Brands Ltd. in addition to his current role.

The board of Aditya Birla Lifestyle Brands approved Dikshit's appointment at its meeting held on Thursday, the company said in a regulatory filing.

The board also approved the appointment of Vishak Kumar as Deputy Managing Director and Chief Executive Officer of the demerged company, it added.

Their appointments will take effect from May 1, 2025, subject to regulatory and other necessary approvals, the filing said.

Dikshit has over 30 years of experience across industries and functions. He began his career at Asian Paints before moving to Madura Fashion and Lifestyle, where he worked across sales, brand management, supply chain and sourcing over a 15-year period.

He was appointed President of the Lifestyle business in 2007 and became CEO in 2012. In February 2018, he took over as Managing Director of Aditya Birla Fashion and Retail Ltd.

He is an alumnus of IIT-Madras (Electrical Engineering), IIM-Bangalore (MBA) and Harvard Business School (Advanced Management Program).

Vishak Kumar was CEO of Madura Fashion & Lifestyle, a business unit of Aditya Birla Fashion and Retail Ltd.

He joined the Madura business in 1995 as a management trainee. Over his nearly 30-year tenure, he has worked across sales, marketing and retail. Before leading Madura, he was CEO of Aditya Birla Retail Ltd., where he played a key role in transforming the 'More' Supermarket and Hypermarket businesses, the company said.