Smartphone Shipments In India Rise 7.3% In Q2, Ending Two-Quarter Slump

The smartphone industry in India registered a significant recovery in the second quarter of 2025, according to the International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker. Smartphone shipments grew 7.3% year-on-year (YoY) in Q2 2025, as per the IDC report. Aggressive model launches, pricing changes and increased offline sales led the surge in shipments. The overall smartphone shipments in the quarter stood at 37 million units.

In the first half of 2025, 70 million units were shipped, marking a 0.9% YoY increase. Although IDC predicts that muted consumer demand and higher average selling prices will limit momentum for the remainder of the year, the market has recovered after two quarters of straight declines.

Vivo Remains Market Leader, Apple Registers Significant Rise

Vivo was the market leader for the sixth consecutive quarter, due to its balanced portfolio across price points and channels. Samsung stayed in second position, posting 21% growth driven by new AI-powered Galaxy A, M and F series models. Oppo was in third place, driven by the popularity of the Oppo K13 and A5x.

Apple, on the other hand, registered a significant rise with shipments of 5.9 million units in the first half of 2025, marking a 21.5% rise YoY. The iPhone 16 became the top-selling model in the country, accounting for 4% of total smartphone shipments.

Segment Trends And Gains

Budget-friendly devices under $100 (around Rs 8,800) saw a 22.9% YoY rise, led by Xiaomi's Redmi A4 and A5. The $100-$200 range (around Rs 18,000) grew slightly but lost share, while the $200-$400 (around Rs 35,000) segment contracted by 2.5%. In contrast, the $400-$600 (around Rs 53,000) segment grew by 39.5%, with Oppo and OnePlus gaining ground, as per the IDC report

Flagship phones in the $600-$800 (around Rs 70,000) segment increased the most, gaining by 96.4%. The segment was led primarily by the iPhone 16 and iPhone 15. At prices higher than $800, Samsung surpassed Apple with a 49% market share, led by its Galaxy S25 and S24 Ultra phones.

Shifts In Chipmakers And Sales Channels

Qualcomm-based shipments jumped 37.6% YoY, capturing a 33.9% market share. In contrast, MediaTek's share fell to 44.3% from 56.1% a year ago due to a 15.4% YoY drop in shipments in Q2 2025.

Shipments to offline channels rose 14.3% YoY, pushing their share up to 53.6%. Online channel shipments stayed flat in Q2 2025, with their share slipping YoY to 46.4% from 49.7%, but improving from 41.9% in Q1 2025.

H2 2025 Outlook

IDC predicts a slight decline in shipments in the second half of 2025 as rising prices dampen demand, especially in the budget Android devices segment. The mid-range market may also face excess stock during the festive season, with brands expected to prioritise new model launches over discounts.