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OpenAI’s Sora 2 To Compete With Instagram, YouTube? Here's All You Need To Know

OpenAI also unveiled a “social iOS app” named Sora. It is powered by Sora 2. It uses “cameos”, which allows users to create and share videos on a customisable feed.

<div class="paragraphs"><p>OpenAI's Sora is expected to compete with TikTok and Instagram. (Photo source: AzamKamolov/Pixabay)</p></div>
OpenAI's Sora is expected to compete with TikTok and Instagram. (Photo source: AzamKamolov/Pixabay)
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OpenAI has unveiled its latest video generation tool called Sora 2. It uses an advanced AI model that has a much better understanding of physics and therefore produces more realistic visuals, according to OpenAI.

“With Sora 2, we are jumping straight to what we think may be the GPT‑3.5 moment for video. Sora 2 can do things that are exceptionally difficult—and in some instances outright impossible—for prior video generation models: Olympic gymnastics routines, backflips on a paddleboard that accurately model the dynamics of buoyancy and rigidity, and triple axels while a cat holds on for dear life,” the AI company said in a blog post.

It serves as a versatile video and audio creator, capable of producing rich background sounds, realistic speech, and detailed sound effects with exceptional authenticity, claims OpenAI. 

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“The model is also a big leap forward in controllability, able to follow intricate instructions spanning multiple shots while accurately persisting world state. It excels at realistic, cinematic, and anime styles,” said OpenAI.

The company said that previous video generation systems often displayed an overly optimistic approach, frequently reshaping objects or altering physical reality to align with a given prompt. For example, if a basketball player failed to make a shot, the model might unrealistically transport the ball into the hoop. 

With Sora 2, things feel much more natural: if the shot doesn’t go in, the ball bounces off the backboard, just like it would in real life. OpenAI also unveiled a “social iOS app” named Sora. It is powered by Sora 2. It uses “cameos”, which allows users to create and share videos on a customisable feed.

“With cameos, you can drop yourself straight into any Sora scene with remarkable fidelity after a short one-time video-and-audio recording in the app to verify your identity and capture your likeness,” OpenAI said.

The app is currently being launched in the US and Canada on an invite-only basis. Its availability will be extended to other countries soon, OpenAI said in the blog post. It is expected to compete with the likes of Instagram and TikTok.

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