Artificial Intelligence (AI) Kitna Deti Hain?

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Remember Maruti Suzuki's memorable 'Kitna Deti Hain' ads that celebrated our nation's obsession with value? The one I remember best featured a rather bored US space agency NASA scientist talking down to a bunch of visitors as he showcases a project called Juno to discover the planet Jupiter's secrets (the spacecraft is actually orbiting Jupiter even today). The scientist calls it NASA's most ambitious project ever and then, with an air of superiority, proceeds to reel out a list of global firsts that Juno features and spews out a lot of assorted tech jargon, all meant to impress. 

Finally, knowing no one can challenge him (and NASA's technical chops), he asks, "Any questions?" at best perhaps expecting a couple where he can boast some more of the spacecraft's prowess. But a person of Indian origin pipes up with, "Kitna Deti Hain?" completely stumping him. And then comes the punchline about how Maruti makes the most fuel-efficient cars for a country obsessed with mileage. 

Conversations about AI implementations in India remind me of this series of ads. Just like the fictitious NASA scientist in the Maruti Suzuki ad, there are sales experts from tech companies who will reel out AI jargon and buzzwords, data points, and more, a carefully created spiel designed to wow and dazzle, only to have the Chief Information Officer of the company they are pitching to come down to the brass tacks with a tough question on RoI and business impact, similar to "Kitna Deti Hain."

Businesses do undertake pilots where they experiment with technologies like AI, but it's all about the big picture—can the pilot scale, and can the investment deliver business impact?

For instance, in GenAI, focus is shifting from low-risk, non-core use cases to deploying generative AI in core business functions for competitive advantage and improved ROI. According to an IBM survey, "the game changer lies in developing cost-effective AI solutions, with the flexibility to use custom-built open-source models and seamless integrations between multiple vendors." Kitna Deti Hain.

The big news today in the world of AI is Google releasing its Gemini 2.0 AI-powered assistant, promising agents that can think, remember, plan, and even act. There's also Deep Research, an AI tool where you can ask Gemini to crawl the web and provide you a detailed report; there's Gemini 2.0 Flash LLM; and then there's Jules, an AI code agent that autonomously fixes software bugs. Google is also testing AI agents based on Gemini 2.0 that can understand rules in video games to help gamers via real-time chats. When the Google Pixel 9 debuted with AI front and centre, we did a detailed review to separate the wheat from the chaff. Over the coming days we will tell you more about some of these new Gemini 2.0 features. Essentially, while the press releases are impressive, what does it actually mean for you? Kitna Deti Hain.

Another piece this week reveals that GenAI usage has more than doubled over the past year (I personally think it may be an underestimation). More and more of us are using GenAI for work and personal needs because it makes us more productive. In fact, the piece reveals that 37% of those surveyed said they’re more likely to upgrade their smartphone sooner to access new embedded AI technologies. Now you know why Google and Apple have made their latest smartphone releases all about AI. The piece, though, goes on to reveal trust issues as users of GenAI realise how easy it is to be scammed by AI content. 

Talking about trust, new research revealed that API attacks have surged 3000% and that the rise of LLMs has significantly lowered the barrier for executing vulnerability attacks.

Here are some more AI-related pieces you should check out if you haven't already:

1. In 2025, 85% Of Customer Service Leaders Will Explore Conversational Generative AI: Survey
2. AI, Machine Learning, Analytics Continue To Dominate Job Market: Indeed-Nasscom Report

3. Machine Learning, Deep Learning, Gen AI Offer Most Value In Finance: KPMG Report

4. TCS' 2025 Cybersecurity Outlook: Gen AI, Cloud Security, 'Zero Trust' Top Priorities

Till next time,
Ivor Soans