Yes Securities believes Samhi Hotels to be a turnaround story with re-rating potential, hence Initiates
coverage with Buy! (Photo source: Company website)
Samhi Hotels has strategically focused on Tier-1/metro markets, which are commercial hubs and thus, act as natural demand drivers for hotels. Company ensures presence across different price points in each market to capture demand across segments. Within each market, Samhi has strategically placed its assets in right micro-markets, which results in superior ADRs and occupancies for its properties.