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Indegene Bets Big On Precision Pharma Marketing With $104 Million BioPharm Acquisition Says ICICI Securities

ICICI Securities maintains 'Add' rating on Indegene as it sees BioPharm acquisition to strengthen its presence in brand activation.

<div class="paragraphs"><p>BioPharm works with brand owners and has deeper capabilities in omnichannel digital marketing, brand activation and campaign execution.&nbsp;</p><p>(Photo: Company official fb page)</p></div>
BioPharm works with brand owners and has deeper capabilities in omnichannel digital marketing, brand activation and campaign execution. 

(Photo: Company official fb page)

BioPharm has a superior Ebitda margin profile of 27% (on net revenue) and indegene management expects the acquisition to be EPS accretive post five–six quarters.
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