Stock Market Live Updates: Nifty, Sensex Near Day's High; ITC, Godfrey Phillips Shares In Focus

The scrip fell as much as 8.28% to Rs 369.65 apiece on Thursday, the lowest level since April 11, 2023. It pared losses to trade 8.13% lower at Rs 370.25apiece, as of 11:35 a.m. This compares to a 0.11% advance in the NSE Nifty 50 Index.

It has fallen 23.46% in the last 12 months. Total traded volume so far in the day stood at 115 times its 30-day average. The relative strength index was at 56.83.

Jefferies on ITC

• Government has notified a sharp rise in excise duty for cigarettes.

• While we are still unsure on the final outcome.

• If confirmed, this will be a clear negative as volumes will be impacted.

• Concerns would also re-emerge on risk of losing some volumes to illicit industry.

• Average daily air traffic in last 10 days of December 2025 – 5,00,394

• Average daily air traffic in last 10 days of November 2025 – 5,28,416

Prestige Estates Shares In Focus

• Pre-sales to jump 33% year-on-year in third quarter of this year.

• Company said to achieve 85% of its guidance.

Godrej Properties In Focus

• Pre-sales to jump 40% year-on-year in third quarter of this year.

• Company said to achieve 71% of its guidance.

Lodha In Focus

• Pre-sales to jump 22% year-on-year in third quarter of this year.

• Company said to achieve 69% of its guidance.

Source: Nomura

Eicher Motors December Sales (YoY)

• VECV sales up 24.7% at 10,384 units

• Domestic VECV sales up 26.3% at 9,527 units

• VECV exports up 32.7% at 650 units

• VECV sales at 10,384 units vs NDTV Profit estimate of 9,800 units