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To Find a Winning Company Name, Ride Trends and Consult AI
Putting a new moniker on an existing firm doesn’t faze customers these days, but there are tricks to choosing the right one.
03 Feb 2023, 09:02 AM IST
(Bloomberg Businessweek) -- In summer 2019, a budgeting app with a catchy name—Klover—debuted. “The idea was for Klover to give consumers a sense of fortune or luck, like a four-leaf clover,” says Chief Executive Officer Brian Mandelbaum. Less than three years later, the company was expanding into business-to-business markets and having second thoughts about that branding. “Klover with a k is clever, but we have nothing to do with lu...
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