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Google’s Cookie Fight Will Shape Future of Digital Advertising
Tiny little text files called cookies determine which ads get shown to whom. For now. Come next year, that’s all going to change.
17 Jul 2020, 09:59 AM IST
(Bloomberg Businessweek) -- You may not have noticed, but the web is on the cusp of a revolution. Groups of engineers around the world are beavering away on the biggest upheaval to it in a decade. The shift has the potential to drastically reshape the power dynamics of the internet and the $330 billion digital advertising industry that supports it.
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