Applications to Stanford, #1 in Businessweek ‘s B-school rankings, dropped about 5% from 2022 to this year. Photographer: David Paul Morris/Bloomberg
(Bloomberg Businessweek) -- In the summer of 2022, as she began her work recruiting the class of 2025 at Georgetown University’s McDonough School of Business, Shelly Heinrich was optimistic. The previous cycle had been disappointing—applications had been down. “It was the first full summer where I felt we are past the Covid restrictions and started to think things were going to kind of get back to normal,” recalls Heinrich, an assoc...