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What Are Clean Beauty Products And Who's Buying Them
Clean beauty brands attracted $332.7 million in 2021 — quintupling from a year earlier.

The hashtag #cleanbeauty has 5.4 million posts on Instagram. Source: Nati Melnychuk/Unsplash
Minisha Verma loves skincare and makeup. The 28-year-old spends her free time scrolling through Instagram posts for beauty tutorials. She mostly buys her supplies online and spends up to Rs 8,000 a month on face cleansers to lipsticks labelled 'clean'."Top celebrities advocate clean beauty and the negative implications of toxic chemicals on skin, hair and overall health," Verma said. She considers ‘clean beauty’ a sustainable choice ...

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