Trident Lines Up Rs 1,000-Crore Capex, Aims To Triple Domestic Sales
A cornerstone of the growth will be the expansion of its home textile brand — myTrident — into the luxury segment with the launch of Luxehome.
Trident Ltd. is eyeing a threefold growth in its domestic business by financial year 2027 and subsequently increasing revenue contribution from the domestic market on the back of rising demand for branded bedsheets and towels.
The company, which competes with the likes of Welspun Living Ltd. and Bombay Dyeing and Mfg. Co., achieved revenue of Rs 4,367 crore from its textile division in the first nine months of the current fiscal. Exports contributed 85% of the sales, while the balance roughly Rs 655 crore was generated from the domestic business.
"We expect India to drive growth from here on," Trident Group Chief Executive Officer Samir Joshipura told NDTV Profit on the sidelines of Bharat Tex 2025 in New Delhi. "By 2027, we aim to triple our domestic business, targeting a compound annual growth rate of 50–60%."
A cornerstone of the growth will be the expansion of its home textile brand — myTrident — into the luxury segment with the launch of Luxehome. The new collection features premium bedding to exquisitely crafted towels, with prices ranging from Rs 4,000 to Rs 40,000. With an eye on east and south India, the company plans to add 500 premium retail stores this year.
With quick commerce becoming the preferred channel for shoppers, Joshipura said the home textile company was intensifying efforts to boost online sales, which currently account for about 10% of the total sales.
India's home textile market size is estimated at $9.6 billion in 2024 and is expected to reach $15.36 billion by 2029, growing at a CAGR of 9.84% during the period, according to market researcher Mordor Intelligence.
The demand for premium home textiles in India is experiencing steady growth, driven by factors like rising disposable incomes and increasing focus on hygiene and sustainable products. The rise of online channels has further bolstered market access, driving sales.
The Ludhiana-based company has outlined a capital expenditure of Rs 1,000 crore for the next fiscal. "About Rs 650 crore of the total capex would be spent on sustainability, while the remaining is allocated for modernisation. A year after, we would start looking at greenfield projects," the CEO said.
Exports: A Bright Spot
Textile manufactures in India are seeing a surge in orders from across the world amid the China Plus One strategy and the political unrest in Bangladesh.
India is moving up the value chain globally, leading to an increase in orders and enquiries.Samir Joshipura
Trident is seeing an uptick in orders and enquiries especially from the US markets, where demand is starting to recover. However, Joshipura feels this surge may be temporary. "We believe Bangladesh will continue to be a formidable player in the long term."
