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Tesla Omits Goal To Make 20 Million Cars by 2030 From Report

Tesla Inc. omitted a previously stated goal to eventually sell 20 million vehicles a year from one of its yearly reports, adding to signs Elon Musk is prioritizing autonomy over its core car business.

Tesla vehicles aboard a transporter truck at the Port of Oslo.
Tesla vehicles aboard a transporter truck at the Port of Oslo.

Tesla Inc. omitted a previously stated goal to eventually sell 20 million vehicles a year from one of its yearly reports, adding to signs Elon Musk is prioritizing autonomy over its core car business.

The company still says in the 2023 impact report it wants “to displace fossil fuels by selling as many Tesla products as possible,” as it has in previous years. However, the carmaker deleted language that appeared in its 2021 and 2022 reports which quantifies how many cars it wants to make by the end of the decade.

Tesla sold 1.8 million vehicles in 2023 and already has warned that it will grow at a “notably lower” rate this year. Musk vowed in April to launch less-expensive vehicles as soon as late 2024. However, people working with the CEO say he’s mostly been focused on launching a fully driverless car that Tesla plans to unveil on Aug. 8.

Read More: Tesla Is Consumed by Chaos in Shift to Musk’s Robotaxi Dream

Tesla Omits Goal To Make 20 Million Cars by 2030 From Report

The 159-page report, released Thursday, covers the Austin-based company’s environmental impact, water usage and workforce efforts. Tesla released its first impact report in April 2019, joining the many S&P 500 companies that produce glossy self-testaments to their sustainability records. 

In sections of the report about its workforce, Tesla no longer has a line stating that a majority of its employees are from underrepresented groups. Additionally, this year it didn’t compare its worker diversity statistics to other tech and auto companies. 

Musk has recently been railing against Diversity, Equity and Inclusion efforts, calling them “propaganda words.” 

Tesla also touts a 99.97% average uptime at its Supercharger sites in the report. The carmaker is sharing the figures only weeks after Musk fired almost the entire Supercharger team, and said that the company would slow expansion in order to focus on 100% uptime.

The document also includes a comprehensive view of Tesla’s relationships with metals suppliers, a topic of keen interest amid EV battery demand and new tariffs on cars and batteries from China. 

(Updates with additional details throughout.)

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