K-pop superstar RM of the popular boy band BTS urged global leaders and business executives to invest more in culture and the creative industries, emphasizing the crucial role of soft power in driving economic growth.
Speaking at the Asia-Pacific Economic Cooperation CEO Summit in Gyeongju, South Korea, RM reflected on BTS's global journey and how K-pop has evolved from a niche genre into a global phenomenon. He recalled the band's early days when overseas audiences once asked if they were from North or South Korea and said “where on earth is Korea?” It's a big contrast to today, when BTS has become the biggest boy band in the world.
“There are creators all around the world. Please help them. Give them the financial support so that their own creativity can bloom,” he told attendees in a speech. “When you think about investing in tomorrow's generations, think about culture as well as economics.”
His remarks highlight how culture and entertainment are emerging as key pillars of economic growth, as exemplified by South Korea's experience. Alongside technology and shipbuilding, the nation's music, cuisine, and beauty industries have become central to its global image.
RM cited Netflix Inc.'s animated film KPop Demon Hunters as an example of how cultural exports can transcend borders and gain global popularity.
After a hiatus since 2021 as its members undertook their mandatory military service, BTS is set to return in late March next year with its biggest tour ever. BTS is planning to perform about 65 dates around the world, including more than 30 shows in North America. The plan is subject to change and it's unclear whether BTS will perform in mainland China during the tour.
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