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Jupiter Doesn't Want To Be A Neobank. But Then, What Is It?
Jupiter also appears to have plans to apply for a non-banking financial company (NBFC) license.
06 Mar 2023, 10:25 AM IST ![NDTV Profit](/icons/feather-without-circle.svg)
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![<div class="paragraphs"><p>Jitendra Gupta, founder and chief executive officer of Jupiter. (Image credit: Jupiter)</p></div>](https://media.assettype.com/bloombergquint%2F2023-03%2F9d45f330-e8ea-4171-a0ae-e4ef50bdc73d%2FJitendra_Gupta__Founder_and_CEO.jpg?auto=format%2Ccompress&w=200)
Jitendra Gupta, founder and chief executive officer of Jupiter. (Image credit: Jupiter)
Since launching in June 2021, Jupiter has garnered 2.2 million users by layering a sleek interface onto good-old savings accounts from Federal Bank. While the model has been labelled neo-banking globally, Jupiter’s CEO Jitendra Gupta doesn’t quite like using the tag. “A digital financial services app” is his preferred name, Gupta said, on a video call with BQ Prime from his Bengaluru office. The somewhat clunky name is prom...
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