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Can FMCG Sector Break Its Three Straight Election Year Slump In 2024? — NDTV Profit Insights

The $110-billion FMCG industry is facing prolonged demand weakness, resurgence in input cost inflation and increased competition.

<div class="paragraphs"><p>FMCG products kept on shelves inside DMart. (Photo: Vijay Sartape/Source: NDTV Profit)</p></div>
FMCG products kept on shelves inside DMart. (Photo: Vijay Sartape/Source: NDTV Profit)
India's fast-moving consumer goods companies are hopeful that the 2024 election year will stimulate faltering demand, particularly in rural areas. But past data suggests that the impact of elections on spending has been insignificant.Despite the distribution of freebies, the last three election years have seen either stagnation or shrinkage in volume growth, i.e., the percentage increase in the quantity or units sold over a specific ...
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