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Apple Inc.’s annual iPhone unveiling is always its most momentous time of the year—a chance to impress consumers with the company’s latest model and set up the holiday selling season.
But Apple has more than usual riding on the new iPhone 15 lineup, which will be introduced at 10:30 pm tonight. The tech titan is looking to snap several quarters of sluggish sales—its longest slump in two decades—and get consumers excited about upgrading again with new features.
Apple is contending with an industrywide slowdown in smartphone demand and fears of a backlash against US-branded technology in China, its largest international market. And the latest iPhone will switch to the USB-C charging standard, potentially irking consumers who have drawers full of Lightning accessories. Apple also just renewed a contract to get modem chips from Qualcomm Inc., a sign that an effort to build its own components is taking longer than expected.
But the company has several things going in its favour. (read more)
For the first time, the new iPhone model you buy on the launch day could be made in India.
Apple Inc. plans to make the India-built iPhone 15 available in the South Asian country and some other regions on the global sales debut day, people familiar with the matter said.
While the vast majority of iPhone 15s will come from China, that would be the first time a latest generation, India-assembled device is available on the first day of sale, they said, asking not to be identified as the matter is private. (read more)
The iPhone 15, due to be unveiled at the Apple Event 2023 in Cupertino later today, is expected to be the first Apple smartphone to make use of the already widely adopted USB-C. Finally.
This isn’t because Apple has chosen to, as the company might frame it during Tuesday’s presentation, but because it has to: New European Union legislation set an end-of-2024 deadline for all new smartphones to use USB-C for wired charging. Apple is complying by rolling it out everywhere.
We can be glad that we’ve reached an end result that is better for consumers and the environment, writes Bloomberg Opinion's Dave Lee.
It’s almost Time! See ya soon! #AppleEvent pic.twitter.com/gy47f9ZBjU
— Tim Cook (@tim_cook) September 12, 2023
While the non-Pro phones will look mostly like the current models, they will get one major visual change: the Dynamic Island, an interface that was first added to the iPhone 14 Pro models last year. It lets users see alerts in an area at the top of the display.
The iPhone 15 and 15 Plus will continue to use 6.1-inch and 6.7-inch displays, but the screens on the Pro models will appear slightly larger, according to Apple soothsayer and Bloomberg reporter Mark Gurman.
Apple Inc.’s iPhone debuts have historically been a sell-the-news event for the stock, but the weeks following often provide an even better opportunity to buy the dip.
Over the past five years, September has been the worst month of the year for Apple, with the shares averaging a decline of 4.5%, compared with a drop of 3.2% for the S&P 500. At the same time, October has been among the best, with an average gain for Apple of 3.8% over the same period.
“If you’re a long-time holder and you see this as becoming a consumer staple company, these pullbacks are opportunities,” said Gene Munster, managing partner and co-founder of Deepwater Asset Management. (read more)
Apple’s evolution of iPhone Design.
— iPhone 15 Ultra (@iPhone15Ultra) September 10, 2023
Which design is your favourite?? pic.twitter.com/h1hCGBG4M9
Apple CEO Tim Cook is saying that by 2030 all Apple devices will have a net zero impact.
The Apple Watch 9 has recycled aluminium, cobalt.
The Apple Watch 9 has recycled yarn for the band.
All Apple Watch manufacturing is powered by renewable electricity from this year, Apple's Lisa Jackson says.
The Apple Watch is the company's first carbon-neutral product.
Apple is introducing a carbon neutral label for products.
Apple unveils pricing for new Apple Watch devices:
Apple Watch Series 9: $399 onwards
Apple Watch SE: $249 onwards
Apple Watch Ultra 2: $799 onwards
Apple unveils pricing for iPhone 15 series:
Apple iPhone 15: $799 onwards
Apple iPhone 15 Plus: $899 onwards
Apple iPhone 15 prices start at Rs 79,900 in India.
iPhone 15: From Rs 79,900
iPhone 15 Plus: From Rs 89,900
iPhone 15 Pro: From Rs 1,34,900
iPhone 15 Pro Max: From Rs 1,59,900
The devices are available for pre-order from 5:30 pm on Sept. 15. Available in stores from Sept. 22.
Apple Watch prices start at Rs 41,900 in India.
Apple Watch Series 9: From Rs 41,900
Apple Watch Ultra 2: From Rs 89,900
Apple Watch SE: From Rs 29,900
The devices are available for pre-order from 5:30 pm on Sept. 15. Available in stores from Sept. 22.
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