Radhika Gupta, CEO of Edelweiss Mutual Fund, has praised homegrown messaging app Arattai, calling it a made-in-India brand with global potential. Developed by Zoho Corporation, co-founded by Sridhar Vembu, Arattai has now climbed to the top spot in the social networking category on the App Store.
It was launched in January 2021, after WhatsApp announced changes to its privacy policy. However, its popularity has soared over the past few days after Union Minister Dharmendra Pradhan endorsed it and urged people to back the 'swadeshi' app.
We're officially #1 in Social Networking on the App Store!
September 27, 2025
Big thanks to every single Arattai user for making this possible. 💛#StayConnected #Arattai pic.twitter.com/gqxPW108Nq"Congrats Sridhar Vembu on the launch of Arattai," Radhika Gupta wrote on X.
"Happy to be a user and hope to see the network expand. A big believer in made in India brands - built for India and the world," she added.
Gupta spoke about her belief in Indian brands built for the world and shared that during a recent visit to Tokyo, she was impressed by the wide range of Japanese brands across cars, electronics, shoes, beauty, textiles, and chocolates.
"I am hoping we see the emergence of truly world class Indian brands across categories over the next 20 years! Built in India, trusted by the world," she said.
Congrats @svembu on the launch of @Arattai. Happy to be a user and hope to see the network expand.
September 29, 2025
A big believer in made in India brands - built for India and the world. On a recent trip to Tokyo as I was walking down Ginza street, I was struck by the sheer number of brands…Arattai responded, "Thank you so much for your kind words and support. We're thrilled to have you on Arattai."
Thank you so much for your kind words and support. We're thrilled to have you on Arattai!💛
September 29, 2025Arattai, which means "casual chat" in Tamil, works much like WhatsApp. It allows users to send text and voice messages, make voice and video calls, share photos, videos, and documents, use stories, groups, and channels, and access multi-device support on up to five devices.
Users can also import conversations from other platforms. While calls are end-to-end encrypted, text messages do not yet have the same level of protection.
On Monday, Vembu announced a 100-fold surge in traffic within three days, with daily new sign-ups jumping from 3,000 to 3.5 lakh.
"We are adding infrastructure on an emergency basis to handle another potential 100x peak surge. That is how exponentials work," Vembu said.
We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K/day to 350K/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work.
September 28, 2025
As we add a lot more infrastructure, we are…Last week, Union Education Minister Dharmendra Pradhan urged people to switch to Arattai. "Arattai instant messaging app developed by Zoho is free, easy-to-use, secure, safe and made in India. Guided by Hon'ble PM Shri Narendra Modi ji's call to adopt Swadeshi, I appeal to everyone to switch to India-made apps," he wrote on X.
Arattai instant messaging app developed by @Zoho is free, easy-to-use, secure, safe and ‘Made in India'.
September 24, 2025
Guided by Hon'ble PM Shri @narendramodi ji's call to adopt Swadeshi, I appeal to everyone to switch to India-made apps for staying connected with friends and family.… pic.twitter.com/TptgbzgivgThe Arattai app is available to all users on Android and iOS and can be used by registering with a mobile number.
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