Standard Chartered Priority Banking Helps You Do More With Your Most Valuable Resource—Your Time

*This is in partnership with BloombergQuint Brand Studio

Customer needs are rapidly changing thanks to new digital possibilities and conveniences. This is especially true for affluent clients. To meet the exacting needs of such customers, banks like Standard Chartered are making customer experience the starting point for their banking processes. One of the key elements of this is to provide highly differentiated priority services, driven by the trifecta of quality, speed and convenience to the most demanding of customers.

This is because the one issue that all top customers face is a dearth of time, given their extremely busy lives, global business or corporate responsibilities, and along with it, their need for the highest possible quality of banking services to be executed in the shortest possible time frame, via any banking touchpoint that is convenient.

McKinsey & Co states that to make customer experience the heart of the banking experience, banks need to understand what customers want, and how and when they want it. That is exactly what Standard Chartered Bank has done with Priority Banking . The wide range of services are built around a sharp focus on saving the customer’s valuable time by minimising anything that causes friction and loss of time, being proactive in services, and providing truly seamless banking across touchpoints.

For the customer this translates into considerable ease in ensuring all banking and financial needs are taken care of and peace of mind which helps focus on more important things like family and passions.

Here are some key features of the customer-centric programme that help a Standard Chartered Priority Banking customer save and manage time better.

Invest On the Go
Priority Banking customers enjoy access to all their investments at one place with the SC Mobile app. With online mutual funds investment now at customer fingertips using SC Invest , priority customers can buy, sell or switch funds 24×7 along with starting, stopping or pausing SIPs. The bank’s open architecture platform gives customers access to over 300 funds from over 15 fund houses with everything from pre-generated SIP packs to a smooth, intuitive interface that provides a single view of all holdings, detailed reports on performance and more. In addition, the service also offers in-depth analysis and outlook on markets, asset classes and sectoral outlooks. A lending programme helps such top customers manage liquidity requirements. Busy customers can say goodbye to doing time consuming financial analyses as Standard Chartered’s financial specialists will deliver the latest in-depth market information and insights for any investment need.

All of this is built around convenience with rich features and best-in-class security—Priority Banking clients can save time by not worrying about everyday aspects of finances.

Property investments which often take a lot of time and effort to manage get property financing solutions. Besides, Priority Banking customers get customised home insurance solutions from their partners and property loan specialists to help them find the financing options best suited to their needs, again saving time.

And it’s not just property investments that get specialised attention. To save time, a wide range of life insurance solutions , home, and accident insurance plans and solutions to prepare for retirement are also available from their partners.

Personalized Services for All Your Banking Requests

While relationship managers are not a new concept, Standard Chartered takes it to a new level of convenience. Priority customers can obtain any account related assistance from the relationship manager, online or over a phone call. That means customers will experience faster turnaround times and receive personalised and immediate help in areas that go far beyond personal finance, like investment guidance, account services, mortgage queries, insurance schemes, foreign exchange, and more. To ensure a richer set of offerings, a team of experts supports this team to help customers navigate the ever-changing economic environment and plan for their needs.

There is also access to Priority Banking centres in branches, Priority teller counters and a dedicated 24-hour Priority Contact Centre to offer the best and quickest access possible. There are also fee waivers and discounts on everyday banking services.

Global Priority Access

Priority Banking customers at Standard Chartered also save time when it comes to global travel. While the programme provides access to global ATM services, they also gain through personalised forex services. The SC mobile application allows every Priority member to transact in 20 different currencies with added forex travel insurance cover as well.

Priority status is also recognised across over 30 markets in Asia, Africa and the Middle East with dedicated relationship managers to help customers with financial needs, wherever they are.

And thanks to the bank’s global presence, Priority Banking customers get seamless and free global fund transfer services, with preferential pricing and flexibility of currency selection across the network.

In the event of an exigency, where access to funds is imperative, emergency cash service is made available to Priority Banking clients at branches in over 20 countries.

SC Mobile Digital Banking App

The power-packed, SC Mobile app —the digital Standard Chartered Priority banking platform offers customers a smooth, convenient, and simplified service experience, that factors in time savings as a key element. From accessing balances on the go without cumbersome logins, thanks to the use of face ID, the app not only provides the highest degree of safety but accelerates access to information.

Concierge Services
In addition, an exceptional set of services have been curated under the Standard Chartered Priority Global Concierge . This exclusive service can help Priority customers save time from planning their family outings anywhere in the world with access to hundreds of hotels to a unique Virtual Healthline Programme that offers access to consultations with doctors, access to nursing facilities or dietician or nutritionist services or even a specialised health coach.

Disclaimer:

Standard Chartered Bank, India (Bank) is an AMFI registered distributor of select mutual funds and referrer of other third-party investment products and does not provide any investment advisory services under the SEBI (Investment Advisers) Regulations, 2013 or otherwise. Investments are subject to market risk, read scheme related documents carefully before investing. The Bank is also a licensed Corporate Agent of ICICI Prudential Life Insurance Company Limited, Royal Sundaram General Insurance Co. Ltd., Niva Bupa Health Insurance Company Limited and ICICI Lombard General Insurance Company Limited. All insurance products are underwritten by the respective insurance companies.

Apart from the RM-assisted journey SC Invest is an EXECUTION-ONLY platform. The Bank does not offer any investment advice, nor does it provide any investment recommendations in respect of any transaction executed through the SC Invest platform.