- Maruti Suzuki launched Victoris, a flagship mid-SUV model to expand its market presence
- The Victoris features internet connectivity, Alexa Auto, and advanced digital functionalities
- It is the first Maruti Suzuki car with level 2 ADAS and automatic emergency braking
Maruti Suzuki India Ltd. on Wednesday unveiled Victoris, its new flagship model that will strengthen the company's presence in the mid-SUV segment.
"We're seeing a shift in user base as more young Indians are buying cars. We thought of creating a product with a vibrant new SUV with increased safety features," said MD and CEO Hisashi Takeuchi.
Victoris comes equipped with internet connectivity, Alexa Auto and more digital features. It is Maruti Suzuki's first car to have Level 2 ADAS (Advanced Driver Assistance Systems), automatic emergency braking and six airbags as a standard. Victoris has achieved '5 star' Bharat NCAP safety rating.
The car will be exported to over 100 countries, underlining its global appeal, the company said.
The mid-SUV car will be sold in petrol, hybrid and CNG models. The price range, launch date, delivery timeline and other details will be announced later.
Cars with 5-star safety ratings in India as of mid-2025, according to Global NCAP and Bharat NCAP, include models like the Tata Harrier, Tata Safari, Mahindra XUV300, Tata Punch, and Mahindra XUV 3XO.
Last month, Prime Minister Narendra Modi flagged off Maruti Suzuki's e-Vitara in Gujarat. The Battery Electric Vehicle (BEV) is made in India and will be exported to over a hundred nations. The development of this vehicle has been considered a big boost to the domestic battery ecosystem, as production of hybrid battery electrodes will also commence at a plant in Gujarat.
The Prime Minister also inaugurated the Suzuki Motor plant in Hansalpur, involved in localised production of hybrid battery electrodes.
The car will be exported to more than one hundred countries, including advanced markets such as Europe and Japan. With this milestone, India will now serve as Suzuki's global manufacturing hub for electric vehicles.
Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.
