Amazon Brings Its Global Sale Prime Day To India 

In case you didn’t already shop during the GST clearance sale, here’s another chance. Amazon is bringing its yearly global sale, Prime Day to India as it seeks to ramp up the user base of its subscription-based programme Amazon Prime.

Come July 10, India will be a part of this 30-hour long event, Akshay Sahi, head of Amazon Prime in India, told BloombergQuint.

The membership platform presently accounts for roughly 35 percent of the orders on the Amazon India platform and the sale might give it a much-needed booster shot. The e-commerce firm has seen its membership nearly double from January 2017 while that the number of products on Amazon Prime prime rose by 75 percent, Sahi said.

The Seattle based e-commerce firm will provide shoppers exclusive access to the latest launches from 30 new brands, he said. The sale, which will start at 6 pm India time on July 10, will simultaneously take place in 12 other countries including the U.S., U.K., Spain, Mexico, Japan, Italy, Germany, France, China, Canada, Belgium and Austria.

However, the sale will only be available to users who are part of company’s subscription based programme, Amazon Prime.

While in its home market in the U.S., Amazon offers 20 benefits including music, deliveries from preferred restaurants, cashback on Prime Credit cards, in India it offers four benefits, including fast and free delivery, 30-minute preview to deals, Amazon Prime Video and Amazon Family which gives parents a year-long 15 percent discount on diapers.