The Ford EcoSport was launched on Wednesday amidst much fanfare at an attractive starting price of Rs 5.59 lakh (ex-showroom Delhi).
Now for the big question can you trade your old car and drive out in a brand new EcoSport? Well, the answer is yes! But it comes with a disclaimer-Ford is not offering any exchange benefits even for existing Ford customers who may own the Figo, Fiesta, Classic or the Endeavour.
Although exchange is available, it will only be based on the valuation of your existing car.
"We are not giving any exchange benefits (bonuses) on the Ford EcoSport, however there is an exchange option where you can trade your old car and drive out the EcoSport," Ford India spokesperson, Deepti Sethi told NDTV.
The Ford EcoSport was launched on Wednesday amidst much fanfare at an attractive starting price of Rs 5.59 lakh (ex-showroom Delhi).
Now for the big question can you trade your old car and drive out in a brand new EcoSport? Well, the answer is yes! But it comes with a disclaimer-Ford is not offering any exchange benefits even for existing Ford customers who may own the Figo, Fiesta, Classic or the Endeavour.
Although exchange is available, it will only be based on the valuation of your existing car.
"We are not giving any exchange benefits (bonuses) on the Ford EcoSport, however there is an exchange option where you can trade your old car and drive out the EcoSport," Ford India spokesperson, Deepti Sethi told NDTV.
The Ford EcoSport was launched on Wednesday amidst much fanfare at an attractive starting price of Rs 5.59 lakh (ex-showroom Delhi).
Now for the big question can you trade your old car and drive out in a brand new EcoSport? Well, the answer is yes! But it comes with a disclaimer-Ford is not offering any exchange benefits even for existing Ford customers who may own the Figo, Fiesta, Classic or the Endeavour.
Although exchange is available, it will only be based on the valuation of your existing car.
"We are not giving any exchange benefits (bonuses) on the Ford EcoSport, however there is an exchange option where you can trade your old car and drive out the EcoSport," Ford India spokesperson, Deepti Sethi told NDTV.
Currently, Ford offers exchange bonuses up to Rs 25,000 for the Classic and up to Rs 15,000 for the Figo and the Fiesta. However, there is no exchange bonus available on the other SUV (Sport Utility Vehicle) in the Ford stable-Endeavour.
The Ford Ecosport takes on Renault's Duster head on, which starts at Rs 7.99 lakh. The Duster, a compact SUV, is seen as Ford Ecosport's biggest competition, but with the American automobile giant's extremely competitive pricing, it is advantage-Ford for now. (Read comparison)
The Ford EcoSport was one of the most awaited car launches of the year. Auto industry pundits say it will be a game-changer and will change the landscape of compact SUVs in India, with the EcoSport's aggressive pricing.
"We expect EcoSport to be a game changer for Ford in India and also set a benchmark in the Indian auto industry," Ford India president and managing director Joginder Singh said at the launch.
The company has already started taking bookings of the vehicle and deliveries will start from Wednesday, Mr. Singh added.
AK Singh, executive director, Sachdev group that owns Harpreet Ford in the National Capital Region (NCR) said, "Although there are no exchange benefits as such but there is exchange facility for the Ford EcoSport and we will offer attractive prices for existing Ford customers."
The exchange offer is also available for other brands such as Hyundai, Maruti and Toyota, Mr Singh added.
The Ford EcoSport will be available with three engines options -- the 1-litre EcoBoost petrol, 1.5-litre Ti-VCT petrol, and the 1.5-litre TDCi diesel. The 1.5 Ti-VCT will have the option of a six-speed dual-clutch automatic gearbox (same as the one in the Fiesta) while the rest of the variants will sport a five-speed manual.
The EcoSport will be available in seven colours and 38 accessories.
Ford India has invested $142 million at its Chennai plant to manufacture the EcoSport.
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