Tata Motors To Continue Production Of Nano For Some More Time

Tata Motors to continue production of Nano for some more time due to ‘emotional’ reasons.

PTI
A Tata Motors Ltd. employee works on a Nano model vehicle at the company’s manufacturing plant in Sanand Taluka, India. (Photographer: Adeel Halim/Bloomberg)

Tata Motors has said it will continue the production of Nano cars for some more time as the vehicle has an “emotional connect” with the Tata Group.

“Nano plays an important role in our PV (passenger vehicle) strategy because it is our only product in the entry hatchback segment, which is a very important segment from a first time buyer’s point of view,” a Tata Motors spokesperson told wire agency PTI in an email reply.

There have been discussions lately with regard to the future of Tata Nano, which was the brainchild of chairman emeritus Tata Sons, Ratan Tata.

“We regularly review our product strategy and will certainly give an update in the months to come. Till that time, we continue to produce Nano catering to customer demand in key markets,” the spokesperson said.

Also Read: Tata Motors Working On Alternative Plans For Nano: Official

There have been a lot of discussions around the future of Nano and the emotional connect with the vehicle, leading to several conclusions. No decision has been taken on Nano yet as this cannot be done in isolation. Decisions regarding any product will be taken in the context of the entire passenger vehicle strategy.
Tata Motors official

Mayank Pareek, president of passenger vehicle business unit, said the company aims to be among the top three passenger vehicle players in the domestic market by the end of next year. "With the entry into newer segments, and the launch of market leading products, our aim is to cover 95 percent of the market by 2020," Pareek said.

Pareek was in the city yesterday to launch Tata Motors latest SUV Nexon.

Passenger vehicle sales of Tata Motors grew 22 percent in the year to March over the previous year, while the industry growth stood at 9 percent. In the five months of this financial year, the company’s sales have grown 11 percent, he said. The industry grew by 6-7 percent in this period.

On the company’s foray into electric vehicles, Pareek said Tata Motors European Technical Centre PLC, a subsidiary of Tata Motors in U.K., has already built electric versions of the Tiago and the Bolt. Electric mobility preparedness will play a critical role in achieving sustainable growth of the automaker, he said.

Also Read: Bulk Of Tata Motors New Investments To Go Into New Commercial Vehicle Launches

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