A robust wedding-season demand in the fourth quarter of the last financial year led to a 23% jump in Senco Gold Ltd.'s retail growth despite the rising gold prices, according to its quarterly business update.
In the fourth quarter, the company posted a total revenue growth of 19.1%. Senco Gold has posted the highest-ever fourth-quarter revenue of over Rs 1,300 crore. The top line for the fiscal crossed Rs 6,200 crore, a 19.4% retail growth, according to an exchange filing on Tuesday.
The company said that wedding and festive demand had given a boost in the quarter under review, leading to more footfalls and improvement in invoices. The same-store-sales growth was 18.4% in this quarter and 14.6% in the fiscal. The company also noted that the growth in Tier 3 and Tier 4 towns had outpaced metro and Tier 2 cities.
The coin and bullion sales continue to be a small fraction of total gold sold, standing at below 4%. The company's non-east revenue for 2025 grew 23% and crossed Rs 11,00 crore as against Rs 940 crore in financial year 2024.
Business Update
The company has achieved 39% growth in diamond jewellery sales and the stud ratio has improved marginally to 10.9% against 10.5%.
The sharp volatility in gold prices had led to an increase in old gold-jewellery exchanges, according to the company. Old gold contributed 40% to overall sales and up to 61% of this coming from non-Senco customers.
The customs-duty-reduction impact in the previous quarters had impacted the margin by 80–90 bps, leading to a 6.2% adjusted Ebitda margin, according to Senco Gold. The improved performance, led by diamond jewellery sales, is set to improve business margin and outlook for the fourth-quarter Ebitda margin.
In the fourth quarter, the company launched four new showrooms under Franchisee and COCO model in West Bengal and Uttar Pradesh. The company has launched 15 showrooms in fiscal 2025 so far, including six franchisees. This increases the company's showroom portfolio to 175, including one showroom in Dubai.
Outlook
The company is confident of a strong start to fiscal 2026, backed by robust demand during Poila Boishakh, Akshaya Tritiya and the wedding season. The price reduction in last week is also likely to push up demand, and the company plans to open over five new stores as well.
Gold prices have maintained continued upside, while overall consumer demand remains upbeat about gold as store of value. Continued buying by central banks through the year have kept pressure on gold demand and prices, according to the company.
RECOMMENDED FOR YOU
Muthoot Finance Expects 15% Loan Growth in FY26, Driven By Strong Demand, Favourable Regulations
Aug 16, 2025
Senco Gold Q1 Results: Net Profit Surges To Rs 104.6 Crore
Aug 13, 2025
Senco Gold Shares Hit 5% Upper Circuit After Revenue Jumps 28% In Q1FY26
Jul 07, 2025
Senco Gold Q1 Update: Revenue Rises 28%
Jul 04, 2025
POPULAR