Emami To Ramp Up Focus On Male Grooming Products With 10-12 New Launches Soon

Emami Ltd. will be focus more heavily on capturing the male grooming , the management of the company said in its first quarter earnings conference call for the financial year 2026.

The firm's male grooming range declined by 9% with haircare brand Kesh King declining by 5%, while strategic investments reduced by 4%, according to Mohan Goenka, vice chairman and whole time director of Emami.

"We remain confident in their long-term fundamentals, supported by ongoing brand and distributor-distribution interventions," Goenka said.

He further said that the firm will be launching 10 to 12 new products in the male grooming line from the second quarter of fiscal 2026.

Zairus Master, the chief executive officer and director of Man Company called the male grooming market segment "very underexploited and underdeveloped" of the market with "huge potential."

He remarked that the firm had not worked on the brand and creating awareness for it in some time and said that some "rejuvenation is required."

Goenka reported that their skin brightening cream brand 'Smart & Handsome' is being extended into other male grooming categories in the current quarter.

He also said that the Kesh King brand is being "reimagined" for sustained relevance and future growth.

The Man Company, Emami's male grooming brand returned to growth in June 2025.

"We are confident of maintaining this momentum through a sharper positioning and a 360-degree brand revamp," Goenka added.

Master noted that sequential trends for male grooming products over the last two, three months, were looking positive and improving.

So from that perspective, we strongly believe that this is a segment that will grow quite handsomely in the near term as long as we work on the fundamentals, the Man Company CEO said.

Goenka said that after Emami changed the name of their brand 'Fair And Handsome' to 'Smart And Handsome' instead, the firm started seeing a lot of competition in the direct-to-consumer business model in the last few years.

• Revenue down 0.2% at Rs 904 crore versus Rs 906 crore,

• Ebitda down 1.1% At Rs 214 crore versus Rs 217 crore.

• Margin at 23.7% versus 23.9%.

• Net profit up 7.6% at Rs 164 crore versus Rs 153 crore.