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Growth In FMCG Industry Headed For A Slowdown, Says Nielsen India

FMCG industry’s growth in rural India is slowing two times faster than in urban India, says Nielsen India.

Sharleen Dsouza
A supermarket in Delhi. The slowdown in FMCG, according to Nielsen, is largely driven by north and west India. (Photographer: Dhiraj Singh/Bloomberg)

Growth in India’s fast moving consumer goods industry declined for a second straight quarter in the April-June period and is heading towards a slowdown, according to market research firm Nielsen India’s quarterly insights report released on Wednesday.

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