A recent Android Headlines report has ignited debates about OnePlus' getting “dismantled.” The report indicates the brand is experiencing significant internal changes and deeper merger with Oppo. The report also suggests that OnePlus is losing its distinct status slowly, rather than disappearing abruptly, similar to brands like BlackBerry, Nokia, HTC, and LG, which gradually vanished into nothingness.
The conclusion is based on dismal OnePlus data from the past years. In 2024, OnePlus shipments fell by over 20%, dropping from about 17 million units to 13-14 million. OnePlus' market share in India declined from 6.1% to 3.9% last year. In China, it slipped from 2% to 1.6% — a 20% drop. Meanwhile, Oppo saw a 2.8% increase, and as per Omdia analysts, “Growth was driven entirely by the Oppo brand.”
The report highlights the brand's global withdrawal. OnePlus' presence in various regions of the world has diminished in recent years. Also, areas like product strategy, R&D, and market decisions are being centralised under Oppo.
OnePlus Restructuring: Implications For Indian Users
Importantly, the report doesn't suggest OnePlus is closing shop or pulling out of key regions like India. India makes for more than half of OnePlus's annual sales, and the brand seems to be chugging ahead despite sluggish market share.
OnePlus hosted a prominent launch event for the OnePlus 15R and Pad Go 2 in India, putting substantial marketing budgets. The company also made collaborations with cricketers Jasprit Bumrah and Smriti Mandhana, racing driver Kush Maini, and singer Armaan Malik, among others.
The bottom-line: Yes, there may be major internal overhaul and alignment with Oppo, along with OnePlus's worldwide revamp, but these shifts don't appear to be affecting its push in markets like India.
The Big Question: What Happens To Your OnePlus Device?
For now, don't worry about your OnePlus phone. Your device is unlikely to be affected by company restructuring. OnePlus just released new devices, plus there are models in development. This indicates the presence of inventory and spares as well.
You can rest assured knowing that your warranties will remain valid and maintenance available if needed. Most importantly, you can expect continued updates to Android and patches for security issues that might arise in the near future.
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