McDonald's is set to shake up its US beverage menu with the planned introduction of new energy and specialty drinks, including a Red Bull-based offering, as it looks to attract value-conscious consumers, the Wall Street Journal reported.
Citing company documents, the report said the fast-food giant is preparing to roll out a “Red Bull Dragonberry Energizer” alongside other new beverages such as a “Dirty Dr Pepper” and a “Mango Pineapple Refresher.”
The initial launch of refreshers and crafted sodas is expected as early as next month, with energy drink options likely to follow from August.
In a statement to Reuters, McDonald's confirmed it will introduce a revamped cold drink lineup nationwide next month, featuring a range of refreshers and customised sodas.
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According to the Journal, the new drinks are expected to be priced below similar offerings from rivals such as Starbucks, Dutch Bros and Sonic Drive-In, as competition intensifies for budget-conscious customers amid economic uncertainty.
The beverage push comes as McDonald's doubles down on its value strategy in the US. Earlier this month, the company introduced menu items priced at $3 or less, along with a $4 breakfast meal deal.
Chief Executive Officer Chris Kempczinski had said in February that there are signs the company's affordability-focussed approach is gaining traction, with increased footfall from lower-income consumers.
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