CUPERTINO, CALIFORNIA - SEPTEMBER 12: Attendees look at brand new Apple products during an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2023 in Cupertino, California. Apple revealed its lineup of the latest iPhone 15 versions as well as other product upgrades during the event. (Photo by Justin Sullivan/Getty Images)
(Bloomberg) -- Here are the key takeaways from the Apple Inc. iPhone, watch event Tuesday:
- The iPhone 15 Pro Max will cost $100 more than the previous top-end iPhone, at $1,199, and both new pro iPhones add a titanium frame in white, gray, black and blue, enhanced cameras and a new 3-nanometer A17 Pro chip.
- The iPhone 15 and iPhone 15 Plus get a new frosted glass back, the Dynamic Island, last year's A16 chip and a 48-megapixel back camera.
- The Apple Watch Series 9 and Apple Watch Ultra 2 are small updates, adding new wireless chips, sensors and S9 chips for improved performance. The Ultra 2 gets a new watch face with a focus on extreme sports, while a new double-tap gesture for conducting actions is a helpful addition, but probably not worth the upgrade.
- Apple is pushing its sustainability initiatives further by making the new aluminum Apple Watches its first carbon-neutral devices. The company also dropping leather from all iPhone and Apple Watch accessories.
- Apple is now all-in on USB-C, touting the connector as compatible with the latest iPads and Macs. The Pro models get faster data transfer speeds.
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