Milestone Systems Acquires Brighter AI, To Use Anonymisation Tech For Protecting People's Identities

Milestone Systems, a provider of data-driven video technology, has announced the acquisition of Berlin-based technology company brighter AI, which provides anonymisation solutions for video data based on deep learning technology to protect people's identities in public.

The advances of artificial intelligence raise concerns around data privacy across the world. One of the biggest challenges in developing AI solutions is finding and accessing sufficient data that can be used. Without data, there are no AI models to train, which are essential for existing AI technologies, such as ChatGPT and Copilot. 

This challenge is particularly significant in video data, where it is even more difficult to find data that does not contain sensitive personal information. The solution lies within regulatory-compliant data, and this is what brighter AI's anonymisation technology brings.

The acquisition of brighter AI also opens up opportunities with anonymisation capabilities and privacy enhancement, which protects data and enables data privacy. Milestone said that the addition of brighter AI strengthens its offerings for video management software, video surveillance as a service and video analytics.

Additionally, brighter AI's anonymisation technology serves as a cornerstone of the recently announced data library and AI model training tool Project Hafnia. The privacy-by-design tool developed by brighter AI will strengthen Milestone's position as a responsible technology company, it said.

"Their proven technology is top-notch and will give us a wider offering to existing and future technology partners and customers. The anonymisation tool for video technology will also enhance our focus on responsible technology. Even more important, our two company cultures are highly compatible," said Milestone CEO Thomas Jensen.

brighter AI serves companies across various sectors and offers anonymisation solutions for video data based on artificial intelligence. For the solution Deep Natural Anonymisation, which automatically detects a personal identifier such as a face and generates a synthetic replacement, brighter AI was named "Europe’s Hottest AI Startup" by Nvidia.

"brighter AI was founded with the mission to make visual data usable in a privacy-preserving way. Joining Milestone Systems marks an exciting new chapter—together, we can scale that mission to a global level out of Europe," said Marian Gläser, CEO and co-Founder of brighter AI.