Allied Blenders is firmly advancing its premiumisation strategy, focusing on the superpremium and luxury segments of the Indian made foreign liquor industry, which, despite accounting for just 3% of volume, contribute nearly 20% of industry profitability.
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ICICI Securities Report
We met the management of Allied Blenders and Distillers Ltd. Takeaways:
Allied Blenders’ deep consumer understanding and national distribution network would help in driving higher growth in the profitable segment of super-premium and luxury.
Profitability from this segment would improve gradually due to higher investments in brand to ramp up volume/ visibility.
ICONiQ White to maintain its strong growth momentum while Officer’s Choice Whisky performance to improve (strategically focusing on profitable state and SKUs); both brands will remain the main drivers for profitability improvement.
Backward integration, operating leverage and UK-India FTA [not factored in our estimates] to improve profitability.
Allied Blenders’ growing presence in export markets also represents an opportunity over the long term.
Maintain Buy.
Key risks:
Significant downtrading due to tax hikes, a potential ban on spirits in states, higher-than-expected inflation in key raw material prices and changes in consumer preferences.
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