State Bank of India launches twitter handle

After launching accounts on Facebook and Youtube, State Bank of India (SBI) on Friday took one more step on the social media front by launching a twitter handle.

Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts. (Read more)

The Twitter handle for SBI, the country's largest lender, is 'TheOfficialSBI'.

"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," SBI said in a statement.

The bank expects this Twitter handle to connect better with the tech-savvy young generation.