The Tata-group-owned airline Air India on Thursday revealed its "bold new look".
The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.
Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said.
Air India's new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern. The iconic Maharaja logo will remain at the airline as well.
The airline tweeted that travellers will begin to see the new logo and design starting December 2023.
Soon after the announcement, social media platform X (formerly known as Twitter) was abuzz with netizens reacting to Air India rebranding.
Congress MP Shashi Tharoor said that "I guess we'll get used to Air India's new look, which has had mixed reviews."
"But what really matters to passengers is fixing the interiors of the planes. Service is good; but the aircraft, seats et al are creaking. The passenger experience comes from what's inside the aircraft, not what's outside," he tweeted.
Paytm founder Vijay Shekhar Sharma shared the promo video of new Air India and wrote "How do you like it?"
Former India cricketer Suresh Raina sent his "best wishes" to the airline.
Popular Twitter account 'Gabbar' said that Air India should let go of the Maharaja.
"A relic of the past, a symbol of a feudal lord who led a lavish life at the expense of extremely poor subjects. Always subservient to the British from Shah Alam to the Maharaja in the movie Lagaan." he wrote.
Here Are Some Other Reactions
Tata Sons Chairman N Chandrasekaran said the new logo, signified by that historically used window, the peak of the golden window, it signifies limitless possibilities, progressiveness, confidence and all of that.
The new brand identity has been designed in partnership with the brand transformation company FutureBrand, PTI reported.
Tata Group took control of loss-making Air India in January 2022. Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at USD 70 billion (based on published list prices).
(With PTI inputs)
RECOMMENDED FOR YOU
No Titanium Frame For iPhone 17 Pro Models? Only Apple iPhone 17 Air Likely To Feature Premium Build
Jul 17, 2025
Forex Reserves $2 Billion Away From Fresh Record
Jul 04, 2025
iPhone Fold, iPhone 18 Air Likely To Have Titanium Design: Report
Jul 04, 2025
iPhone 17 Air Launch: Will Apple’s Ultra-Slim, Portless Smartphone Reshape Future Of Mobile Tech?
Jul 01, 2025
POPULAR