Shares of Parle Industries have extended their rally on Thursday, a day after a social post involving Prime Minister Narendra Modi gifting his Italian counterpart Georgia Meloni a packet of Melody toffee went viral.
The viral video had broken the internet, leading to a stock market frenzy over Parle Industries, a company that is not related to Parle Products, the maker of Melody and other popular FMCG items. The stock quickly hit the upper circuit of 5%.
Fast forward to Thursday, the stock has extended its gains, hitting the upper circuit once again. The stock is currently trading at Rs 5.51, accounting for gains of around 5% compared to Wednesday's closing price of Rs 5.25. In the last two trading sessions the stock has rallied 10%.
This is despite the fact that Parle Industries is not related to Parle Products and is simply a namesake.
It is a BSE-listed company involved in the business of Infra & Real Estate development. It has no connection with Parle Products Pvt Ltd. The company is also engaged in buying and selling paper, paper waste, and allied recycling products.
However, Parle Industries was originally a wholly owned subsidiary of Parle-Bisleri Limited (promoted by the Parle-Bisleri Group) up until the 1999–2000. It is no longer involved with the Bisleri or Parle group.
Parle Industries is currently a fully publicly traded entity, with Brilliant Properties Pvt. Ltd. being the largest shareholder with an ownership of 8.53% as of March 2026.
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