Nike Gets Booted From S&P 100 After 18 Years: What Went Wrong With The Sportswear Giant?

The S&P 500 sub-set is composed of 100 major, highly stable blue-chip companies across multiple industry groups on the Wall Street. Nike, unfortunately, will not be one of them.

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Nike 18-year long in S&P 100 comes to an end.
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Nike will be making an exit from Wall Street's prestigious S&P 100 index after nesting there for around 18 years on Sept 21, 2026 according to a press release by the S&P index . 

The S&P 500 sub-set is composed of 100 major, highly stable blue-chip companies across multiple industry groups on the Wall Street. Nike, unfortunately, will not be one of them. 

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Despite its globally recognised motto, the sportswear company lost its 'just do it' stability somewhere along the $220 billion market value wipe out. Currently, its market capitalisation stands at around $57 billion. 

In fiscal 2026, Nike posted a $46.4 billion top-line, down 2% year-on-year, while Greater China revenue declined 11%.

Nike's downfall originated from an aggressive Direct-To-Consumer strategy that damaged its channel relationships, according to reports.

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Additionally, some other factors which dragged the company include a letharhic product innovation, erosion of brand premium, and high competition from Anta, Li Ning, HOKA, and other rivals

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As part of S&P's standard re-structuring, Honeywell Aerospace, Simon Property Group and Colgate-Palmolive join Nike on the list of S&P 100 departures. On the flipside, Dell Technologies, Palo Alto Networks, Arista Networks and Sandisk will be entering the index.

However, Nike shares are only being bumped down from the S&P 100 index, and will still trade on S&P 500 index as the exit does not translate to de-listing from the New York Stock Exhchange (NYSE) entirely. 

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Notably, index-tracking funds will need to reduce their Nike holdings under index rules, potentially creating near-term selling pressure for the stock. 

The stock has faced continous downside pressure since and has fallen over 48% in the last 12 months, and around 33% in the last six months alone. The scrip settled nearly 1% lower at $38.40 on Friday. 

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