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These Restaurants Take Fight To Zomato, Swiggy With A Dash Of Secret Ingredient
A secret ingredient and lower costs—is this the new model to take on Zomato and Swiggy?
12 Jun 2021, 01:32 PM IST
Restaurants have made stray attempts against fees charged by Zomato and Swiggy without success. A group of premium outlets is again taking on the duopoly, not only to lower costs but to also get control over customer data.The aggregators deduct up to a third of the order value as their share. Zomato and Swiggy also keep user data secret. A treasure trove to understand customer behaviour that could help tweak menus, alter prices and d...
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