ADVERTISEMENT

These Restaurants Take Fight To Zomato, Swiggy With A Dash Of Secret Ingredient

A secret ingredient and lower costs—is this the new model to take on Zomato and Swiggy?

<div class="paragraphs"><p>A food delivery courier carries cartons of food from a kitchen restaurant in Mumbai, India. Photographer: Dhiraj Singh/Bloomberg</p></div>
A food delivery courier carries cartons of food from a kitchen restaurant in Mumbai, India. Photographer: Dhiraj Singh/Bloomberg
Restaurants have made stray attempts against fees charged by Zomato and Swiggy without success. A group of premium outlets is again taking on the duopoly, not only to lower costs but to also get control over customer data.The aggregators deduct up to a third of the order value as their share. Zomato and Swiggy also keep user data secret. A treasure trove to understand customer behaviour that could help tweak menus, alter prices and d...
To continue reading this story
Subscribe to Unlock & Enjoy your 
Subscriber-Only
 benefits

Choose a plan

Renews automatically. Cancel anytime.
Still Not convinced ? Know More