- Ownly holds about 10% of Bengaluru's food delivery market with 50,000 daily orders
- The platform's daily orders rose from 40,000 in July, increasing its market share to 10%
- Ownly uses a subscription model, avoiding commissions on restaurant orders unlike competitors
Rapido-backed food delivery platform Ownly has captured roughly 10% of Bengaluru's food delivery market, with its daily order volumes reaching around 50,000 as it prepares to expand into multiple cities in the cooperations, the Hindu BusinessLine reportedm citing sources.
The latest figure marks a sharp rise from around 40,000 daily orders reported in July, when the platform held an estimated 7% share of the city's food delivery market.
Ownly is positioning its zero-commission model as an alternative to established players such as Swiggy and Zomato.
Instead of charging restaurants a commission on each order, the platform operates on a subscription-based model aimed at lowering the cost burden for restaurants.
The company had earlier said it had onboarded around 25,000 restaurants in Bengaluru and was targeting 50,000, potentially giving it access to nearly half of the city's restaurant base.
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As it prepares to enter new markets, Ownly is also betting on smaller order values to expand the food delivery customer base.
The company's average order value is currently around 60% of the industry average, people aware of its operations told the publication.
Ownly sees lower ticket sizes as a way to make online food ordering more affordable and attract consumers who do not order frequently through existing platforms.
The upcoming expansion will test whether Ownly can replicate its Bengaluru momentum while building adequate restaurant density, delivery capacity and consumer demand in new cities.
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