Grasim Industries Ltd. on Friday named Sachin Sahay as Chief Executive Officer of Birla Opus Paints, effective February 16, 2026, as the Aditya Birla Group pushes ahead with the rollout of its decorative paints business.
Sahay will also take on the role of Senior Management Personnel at Grasim from the same date, the Aditya Birla Group-led company said in a notification to the exchanges. The leadership change comes at a key stage for Birla Opus Paints, which has moved from project execution to commercial operations and nationwide expansion.
Sahay joins Grasim from ITC Limited, where he most recently served as Executive Vice President–Sales. He has more than three decades of experience in sales and marketing roles.
At ITC, Sahay was involved in the company's FMCG build-out, including the expansion of its national distribution network. His responsibilities included brand launches and the introduction of field-force automation across urban and rural markets. He also worked on streamlining stockist operations across multiple business segments, including cigarettes, foods and FMCG.
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Sahay's appointment follows the exit of Rakshit Hargave, the former chief executive of Birla Opus Paints, who resigned in November 2025 to pursue opportunities outside the company.
Hargave joined Grasim in 2021 and led the paints business from the planning phase to launch. During his tenure, the company set up six integrated manufacturing plants and established nationwide distribution and supply-chain operations.
Grasim Managing Director Himanshu Kapania oversaw the paints business on an interim basis following Hargave's departure.
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