boAt's Aman Gupta Turns Into 'Swiftie' After Attending Taylor Swift's London Concert

Advertisement
Read Time: 2 mins
Entrepreneur and co-founder of boAt, Aman Gupta, at Taylor Swift's London Eras concert with his wife Piya and daughter Adaa

boAt co-founder Aman Gupta and Shark Tank India judge Aman Gupta has become a 'Swiftie' after attending pop star Taylor Swift's Eras Tour concert along with his wife Piya and daughter Adaa in London recently.

Taking to Instagram, Gupta shared a video of him at the concert and wrote, "Before booking the tickets, I kept thinking is it worth it? But OMG. What a night! Took Swiftie Adaa or should I say she took us to see Taylor Swift's concert and the energy was UNREAL.

Advertisement

Is Taylor Swift a cult and a phenomenon? Absolutely. Super performer and for me, I now believe she is one of the world's greatest marketers. From someone who didn't really care too much about Taylor Swift, she now has created a new swiftie."

View this post on Instagram

A post shared by Aman Gupta (@boatxaman)

Advertisement

For the unversed, a 'Swiftie' is a fan of the singer-songwriter. Swifties are known for their passion and enthusiasm for Taylor's music, often going beyond just casual listening.

Taylor Swift's Eras Tour

Taylor Swift's record-breaking Eras Tour was launched in March 2023. The ambitious tour spans five continents and by the end of 2024, Swift is set to play a total of 152 Eras shows across 54 cities worldwide.

Advertisement

Taylor Swift's latest London leg of the Eras Tour took place from June 21 to 23. Her boyfriend, Travis Kelce, made a surprise appearance on stage during her song 'I Can Do It With a Broken Heart', much to the delight of the crowd. Fans cheered for the duo who cast a spell on the audience.

Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.

Loading...