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Anand Rathi Report
With a diverse product portfolio, Go Fashion India Ltd. is a niche leader in women’s branded bottom wear. In an industry dominated by unorganised players, it has been a category creator, leading to ~8% market share in branded women’s bottom-wear in FY20.
With its first mover advantage, it has widespread distribution focusing on exclusive brand outlets.
Go Fashion has successfully created entry barriers in the form of large product offering, strong quality control, brand investments and a wide distribution reach.
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