US Polo Association is eager to capitalise on the rise of quick-commerce in the fashion retail landscape, with platforms like Zepto already enabling faster sales of hero products while prioritising convenience over discounts.
"It’s unbelievable that a shirt can be delivered in just 25 minutes," J Michael Prince, global chief executive officer of USPA, told NDTV Profit in an interaction.
The USPA, which is marking its global 135th anniversary celebration, is a non-profit governing body for polo in the United States. It is also the parent company of the retail brand, U.S. Polo Assn.
Prince emphasised that the brand will learn from their Indian partner Arvind Fashions Ltd.'s success in India and explore ways to adopt the q-commerce model globally.
"Q-comm is boosting top-of-mind recall for brands, as consumers now prefer speed and accessibility," USPA India CEO Amitabh Suri said.
Shailesh Chaturvedi, CEO and managing director of Arvind Fashions, added that while it is still early days for q-commerce in fashion, the company is committed to experimenting and growing in the space.
India: Third-Largest Market For USPA
India has emerged as USPA’s third-largest and fastest-growing market, contributing significantly to its $2.6-billion global sales. The brand has doubled its size in the last five years, with Prince acknowledging Arvind Fashions’ role in executing its vision.
Last year, Chaturvedi had said that the aim is to make USPA a Rs 5,000-crore brand in India.
"USPA in India has grown from Rs 1,000 crore during Covid-19 to Rs 2,000 crore today, and we have a target of Rs 3,000 crore in the near future and higher numbers then. Growth has been driven by same-store sales expansion, digitalisation, premiumisation, and aggressive marketing investments," he added.
Retail And E-Commerce Expansion Plans
USPA is set to expand from 1,200 to 1,500 stores, while e-commerce, currently at 10% of sales, is expected to double to 20%. The brand is also betting big on kids' wear and footwear, aiming to nearly double sales in both categories. "We want to grow kids' wear, especially boys, from the current $0.5 billion sales level to a $1 billion, and footwear will go from about $400 million to about $750-800 million," Prince said.
The company is also set to expand to Brazil, Argentina, Australia and Poland for the first time. "These markets are great and will be growth drivers for us," he said.
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