A 23-year-old Delhi-based content creator has gone viral after sharing how she turned content creation into a growing source of income. In just 1.5 years of her career, she achieved the milestone of gaining brand collaborations worth over Rs 1 lakh for the first time in September.
The creator, who goes by username - “thatsoupasana”, describes herself as a “creator, business, self growth, lifestyle and storytelling” enthusiast. She shared her content journey in an Instagram video, noting that September was her biggest month financially. She got six brand collaborations bringing her a total of Rs 1.12 lakh in revenue.
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Of the six collaborations, one was a User-Generated Content (UGC) deal that earned her Rs 15,000. The remaining five collaborations, which were to be posted on her own social media page, resulted in Rs 97,000. She clarified that not all of those posts had been published yet.
https://www.instagram.com/reels/DeCUbVSuFrw/
“Which brings sept total to Rs 1.12 lakh,” she said. “That made my very first month to cross Rs 1 lakh in revenue ... .and officially the highest paying month in my entire Rs 1.5 year content career,” she added.
The creator currently has around 14,000 followers. She had earlier quit her Rs 60,000 job to pursue content creation full-time, as per another reel shared by her.
UGC collaborations typically involve creators making content such as product reviews, or unboxings. Brands usually use this technique for organic marketing and advertising.
However, she also pointed out that the Rs 1.12 lakh has not yet reached her account.
“I have not received the amount yet though, because brands work on different payment cycles,” she wrote in a disclaimer in the caption.
With nearly 6,000 likes her post has received widespread praise from many users. Some praised her for taking risks in her early career, while many others sought advice. Some were also curious about the tax treatment of her income.
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