Paytm To Get Boost From UPI Incentive Scheme, To Get 5-7% Of 2022 Incentives: Report

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The incentive scheme will promote RuPay Debit Card and BHIM-UPI digital transactions. (File)

Digital payments and financial services company Paytm is expected to be a key beneficiary of India's latest UPI incentive scheme, said brokerage and global investment firm Morgan Stanley.

This report by the firm came right after the Union Cabinet on Wednesday approved the incentive scheme with a financial outlay of Rs 26 billion for the promotion of RuPay Debit Cards and low-value BHIM-UPI transactions (P2M) for 2022-23, compared with Rs 15 billion in 2021-22.

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"Apart from banks, Paytm should be a key beneficiary of the above (scheme). On our estimates, Paytm would have received 5-7 per cent of the FY22 incentive, and assuming a similar share for FY23, this would represent 3-5 per cent of our contribution profit estimate (1 per cent higher than what we previously assumed for FY23)," the brokerage firm also mentioned.

The associate of Paytm's parent firm One97 Communications' Paytm Payments Bank is the top beneficiary and leading remitter bank for UPI transactions.

Paytm Payments Bank being an issuer and PSP Bank in itself along with being an acquirer of UPI transactions. Under the scheme, acquiring banks are provided with financial incentives for promoting point-of-sale and e-commerce transactions using RuPay debit cards and BHIM-UPI transactions.

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Vijay Shekhar Sharma, Founder, CEO and MD of Paytm, welcoming the Cabinet's move, tweeted, "Huge commitment by GOI Cabinet to push Digital Payments thru UPI and RuPay! The #DigitalIndia mission of our government will bring long-term benefits to our economy."

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