Chinamaxxing’ Trend Shows How Social Media Is Recasting China For Young Western Use
A new social media trend called "Chinamaxxing" is spreading quickly across TikTok and other short-video platforms, where Western creators are trying out daily habits commonly seen in Chinese cities and presenting them as a new way of living.
Most of the videos are built around small, familiar moments — starting the day with warm apple-infused water, wearing indoor slippers at home, following fixed routines, doing slow fitness exercises or showing how fast food and parcels get delivered through apps. These clips are usually simple and personal, but together they create a picture of a highly organised and efficient urban life.
Much of the trend's popularity has been driven by influencers who explain these habits in an easy and engaging way. Among the most recognised faces is Chinese-American creator Sherry Zhu, whose short videos mix humour with traditional wellness tips. Her line telling followers that “tomorrow you're turning Chinese” has been widely shared and has become closely linked with the trend.
The timing of this online shift is important. For several years, global conversations about China were dominated by news about lockdowns and political tensions. Now, social media feeds are showing something very different — high-speed trains, modern skylines, contactless services and fast delivery systems. For many young viewers in the West, especially those dealing with rising living costs and uncertain job prospects, these visuals suggest speed, stability and development.
Some commentators say this growing interest is also connected to economic worries. Technology writer Afra Wang has pointed out that when people see videos of entire cities being built and transport systems expanding rapidly, it naturally leads to comparisons with their own surroundings, which may feel slower to change.
The shift has been welcomed by some in the Chinese diaspora as a more positive change in online perception, though experts say the viral clips show only a partial reality, leaving out issues like youth unemployment, intense work culture and property-sector pressure, while many of the showcased services rely on gig workers.
Interestingly, while the trend is widely discussed outside the country, it has not created the same level of buzz on Chinese social media.
Even so, Chinamaxxing continues to expand, highlighting the growing role of short-form video in shaping cultural influence and international image.
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