Google's video sharing platform YouTube announced that it is expanding the YouTube Partner Program (YPP) to help content creators make more money.
According to the latest guidelines issued, YouTube is introducing earlier access to YPP with lower eligibility criteria that will help creators start earning on the platform sooner by opening up access to fan funding features like channel memberships, Super Chat, Super Thanks, and more.
"We're also introducing an update to our YouTube Shopping affiliate program for creators who are further along in their journey!," the company said in a blog post.
This means that eligible creators will begin to be able to apply to YPP earlier — once they've met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days.
soo if you have 500 subs, 3 public uploads in the last 90 days and either 3K long form watch hours in the last 12 months *or* 3M Shorts views in the last 90 days, you can apply to YPP to unlock access to Super Thanks, Super Chat, Super Stickers, channel memberships, & Shopping
June 13, 2023AdvertisementYouTube said that it is starting to roll out this new level of YPP to creators in the U.S., U.K., Canada, Taiwan, and South Korea, and will introduce earlier access to YPP across all countries where YPP is available over time.
Creators who have already applied for the YPP do not need to reapply, instead will be qualified if they have fulfilled the said criteria.
AdvertisementIn the US, the number of channels that earned a majority of revenue from Fan Funding products in December 2022 saw an increase over 20% compared to the prior year, according to YouTube.
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